TEDx SHSU
Together we build. Together we strive. Together we weave the future.
Humans are driven to share stories and knowledge, using many forms across history to spread ideas. Tapestries have long conveyed history, culture, and big ideas, both as physical artworks and powerful metaphors. Across civilizations, they use images and design to communicate meaning and inspire change. At TEDxSHSU, each speaker and audience member is a thread in a larger tapestry of ideas. Together, we weave a shared vision for a better future.
TEDx Sam Houston State University
Services
Brand Identity | Creative Director | Graphic Design | Motion Graphics
Establishing the Definition of High-End Skin Care
Brand Inspiration
A single strand of thread is weak on its own, but when woven together, it becomes incredibly strong. The design was inspired by how fabric becomes stronger, more durable, and longer-lasting when its threads are woven together. This inspired the branding identity: people from diverse backgrounds coming together to share stories and knowledge. Everyone who contributed to the success of the TEDx series and Sam Houston is woven together into one unified whole.
The branding identity was woven into students’ minds through a strong visual presence across campus and powerful digital touch points.
Audience Engagement
Weaving the future together by sharing and dialoguing about big ideas.
This campaign connected with a diverse audience ages 17 to 45+, inspiring engagement and motivating early registration through a shared sense of purpose.
Social presence
We utilized key visual elements from the brand identity to create a unique customer experience.
To maximize the impact of the grand opening event, we initiated a targeted campaign on various social platforms. The primary goal was to generate buzz and encourage guests to attend the event. We utilize enticing taglines, incorporating gifts, and giveaways into our promotional strategy. These tactics proved highly effective feedback, resulting in an impressive response of 100+ RSVPs.
As they grow...
As the creative director for their social presence, I have implemented the following strategies for SkinEthic Medspa:
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- Customer Acquisition: I have devised marketing campaigns that effectively attract new customers to SkinEthic Medspa. These campaigns emphasize the unique value proposition of their services, setting them apart from their competitors.
- Competitive Advantage: Through ongoing branding efforts, I have highlighted SkinEthic Medspa's unique selling points and showcased the exceptional benefits they offer. This further establishes their position as a provider of luxury skincare.
- Customer Experience: Recognizing the importance of relatability, I have emphasized the sharing of customer experiences through video and written testimonials. By featuring these testimonials, potential customers can gain insight into the exceptional service provided by SkinEthic Medspa.
"We started with nothing and now our brand resonates deeply with the core of our company and the inspirational message we aim to impart to our clients. We absolutely LOVE our website! Our site speaks about who we are as a practice."
Karen & Deliah