Shifting The Brand From Giving Up to Moving Forward
I played a pivotal role in launching the Craft Happy brand into Funtastic-ville! In light of the recent business expansion and the introduction of new products, we recognized the importance of strategically spotlighting them as the main attraction. I infused energy into their brand, introducing a delightful element to immersive virtual craft experiences. By honing in on the brand's core identity as a quirky and fun enterprise tailored for modern crafters, capturing the attention of their target audience became a seamless endeavor.
Offered artistic guidance for shaping their visual brand across various social platforms such as Instagram, Pinterest, and Etsy. The objective was to establish an iconic identity that is easily recognizable, memorable, and aligns appropriately with their brand.
Client
Craft Happy
My Role
Art Direction | Brand Identity | Website Design | UX/UI Design
Modernized Craft Happy's brand identity to reflect a change in the company's new vision and direction.
Improving their online experience
Our adaptable design ensures a visually engaging experience for crafters worldwide. We've developed an interactive map for convenient access to workshops in every state, enhancing the catalog browsing experience across various social platforms. No more searching for in-person workshops in your area – simply click, and voila!
Brand expression on social platforms.
Crafting a compelling brand expression on social media platforms involves consistent messaging, visual identity, and tone to create a cohesive and recognizable presence. Engaging with the audience through authentic and relatable content helps to establish a genuine connection, fostering brand loyalty and trust.