Dyson
A User Experience–Focused Approach
We created a series of product-focused videos designed to place the Dyson Supersonic™ hair dryer directly in the hands of everyday users, highlighting how easy it is to achieve natural, polished looks at home. The videos emphasized simplicity and approachability, showing real routines and results that feel attainable rather than overly styled or aspirational.
To connect with a broader audience, the campaign featured a diverse range of models with different hair types, textures, and styles. By representing real people and real hair, the videos reinforced inclusivity and helped a wider audience see themselves using the product, ultimately strengthening trust and engagement across multiple demographics.
Client
Dyson (Beauty)
Services
Video Production | Editing | Producer | Creative Direction
Maintaining high energy in the studio was
essential throughout several days of filming.
Demonstrating the Ease of Everyday Use
This campaign focused on creating product-driven videos that showcased the Dyson Supersonic™ hair dryer in real, everyday use. By featuring users styling their own hair, the content highlighted how simple it is to achieve natural, polished looks at home without the need for professional techniques.
Connecting Through Relatable Hair Challenges—and Finding Real Solutions
After reviewing performance analytics from the initial launch, we identified the need to refine the campaign with a second round of filming. The updated content introduced a wider range of hairstyles that better reflected how every girl incorporates hair styling into her daily get-ready routine. By featuring users styling their own hair, the videos emphasized how easy it is to achieve natural, polished looks at home—without professional techniques—while making the product feel even more relatable and accessible.
Product Demostration Video
I developed training content focused on common maintenance tasks for the Dyson air purifier, including step-by-step guidance on changing the filter. I handled the filming of the demonstration segments and edited the full video, delivering a clean, instructional asset that the Dyson team could integrate into their training materials for in-store associates.