Paving the road to 100K Followers
Collaborating with this remarkable force was an exciting and rewarding endeavor. Ariane Ellsberry, on her path to Instagram stardom, managed to maintain a strong connection with her dedicated fan base. As Atlanta's top-producing realtor, with a remarkable sales record of 20 million dollars, she expanded her organic and loyal following through engaging vlogs on her YouTube channel. Transitioning swiftly to Instagram, her fanbase followed suit, but Ariane recognized the need for a brand identity refresh for her new social platform.
Client
Ariane Ellsberry
My Role
Creative Direction | Personal Branding
| UX/UI Design | Social Media Strategy
Invigorate a
brand's image
Refreshing this logo breathes new life into this brand's identity. By carefully updating the design while maintaining its essence, this logo refresh helps modernize the brand's visual representation. It attracts renewed attention, resonates with a contemporary audience, and signals a brand's evolution while preserving its gold tones.
The new SkinEthics identity and website debuted and the launch was celebrated as a success by all stakeholders.
BEFORE
Empowering journey of self-discovery and growth.
A personal brand refresh allowed Ariane to connect with her audience in a new and engaging way, capturing their attention and showing her commitment to educating her team, showing grace, and beautiful homes.
The elevation gave her brand a chance to make a stunning impression and reinvigorate her brand's presence in the realtor market.
AFTER
115% Increase in engagement
After implementing a consistent social media posting strategy, utilizing trending hashtags, and adhering to a strategic social media guide, we witnessed a significant uptick in engagement over the span of 9 weeks.
