My Avana
Launching The Hair Nirvana Experience
MyAvana is a personalized hair care system that will teach you how to best care for your hair in 4 easy steps: Consult, Analyze, Recommend and Educate. Caring for your natural hair is a journey and MyAvana wanted to share this experience with potential customers, so they launched The Hair Navana experience that showcases the journey. We were tasked with capturing the stories of participants and executing the creative strategy to gain more engagement on their social platforms and increase sales.
Offered artistic guidance for shaping their visual brand across various social platforms such as Instagram, Pinterest, and Etsy. The objective was to establish an iconic identity that is easily recognizable, memorable, and aligns appropriately with their brand.
Client
My Avana
Services
360 Digital Marketing Campaign | Creative Direction | Video Production. | Motion Graphics
Preparing a start-ready day of filming
Capturing their powerful experience throughout this journey
We created a frictionless customer journey that increased pre-order sales
MyAvana has an active social platform, however, struggled with converting followers into paid sales. The creative strategy outlined targeting their audience with a 360 campaign revealing the journey into their hair care system with a realistic approach. Not only showing the end results but captivating their audience through similar ladies with similar hair weaknesses experiences. Making the content relatable and digestible.
Increase By
36%
Unlocking Engagement:
The Remarkable Impact of the Landing Page Optimization Success
